سارة المدني: حوّلت العباءة التقليديّة إلى لباس عصري

Her fashion title is "The Abaya Designer". The talented Emirati designer Sara Al Madani enjoys a unique style in the world of design and has a distinctive approach. The Rouge Couture has a special impact in the world of gowns, creating luxurious and contemporary designs at the same time. Find out the most pleasant way to design a civil servant through this special encounter.

Did not you choose to wear your gowns?

In fact, I wanted to turn the traditional gown into a modern and modest dress at the same time. My primary goal was to look fashionable and keep up with the fashion in her traditional dress.

Who are your favorite designers?

My favorite designers are the late Alexander McQueen and the iconic Elie Saab.

Tell us more about the spring and summer 2017 collection.

My new collection for this season is Soldier Girl, which reflects the softness, beauty and femininity of women on the one hand, and their strength, determination and diligence on the other.

Has the principle of the cloak of Oriental women changed?

Indeed, the principle of abaya has changed, as it has become difficult to maintain its basic identity under all the changes it has undergone. Therefore, my main goal is to preserve the identity of the real abaya.

How important is embroidery and stones in designing gowns?

Embroidery and stones are of great importance in the design of gowns, but the most important thing for me is the storytelling as it reflects a technical aspect and challenges me, especially as it has to find new and different stories every time.

Do you design gowns for regular and fancy days for important occasions?

Yes, I design the two types because customers are asking for two.

Did not the Hollywood stars choose to wear gowns at private parties?

Hollywood stars like gowns because they are somewhat mysterious and of course elegant, and the star can also wear a robe over her clothes.

Is the eastern black abaya still in the lead or are the colorful gowns overshadowed by it?

Personally, the best black abaya, but be sure that the demand for colorful gowns has become particularly great by the new generation.

If you can meet one global designer, who do you choose?

If designer Alexander McQueen was still alive for his own choice, he was really a great creator and a very brilliant designer.

How do you rely on social networking sites to promote your relationship?

I rely heavily on social networking sites because they have become effective on the whole world.

Who are the other local talents you like?

In fact, there are many local talent that I respect and love.

How would you describe your own style?

My design is bold and feminine at the same time and each piece is a strong statement that attracts the customer. I use the skin a lot in my design and there is no doubt that the woman who chooses the skin is characterized by her courage. The gowns I create are reflective of my own character, which is characterized by strength, courage, openness and determination. My creativity also shows my love and passion for fashion but in an elegant and elegant way.

What is the source of revelation behind your designs?

I derive inspiration from everything that surrounds me, whether from food, from film, from a country or even from nature. The whole world is full of the beauty that we can draw from innovation and design.

What are your expectations for the company's future?

I want my brand and design to reach all the women of the world wherever they are, so I have to expand more on the Internet and start new projects as well.